Group: Navneet & Gagan.N
Production: Music Video
Artist and Song: Katy Perry - Roar
Main Characters: Myself & Desman
Our production is going to focus on a female (Me) who'd not happy in her relationship as her partner (Desman) does not treat her well, he is represented as a typical male stereotype at the start however subverts into a weak character and depends on the female at the end. The female character portrays herself as a dominant independent women as she rejects her partner and wants to pursue her dreams. We are also subverting the females stereotype to a muscular role in the production. This idea relates to our Critical Investigations as Navneet, Gagan and I are all focusing on representation, furthermore me and Gagan are focusing on music videos and Navneet is focusing on Film therefore we have decided to create a music video with a narrative. Moreover Gagan and Navneet focus on the representation of females and I focus on the representation of men therefore we have used a couple in the production to link together.
Our target audience will be aimed at the Female audience at the age of 16-28 which allows them to identify the character, this relates to the Users and Gratifications theory of personal identity and relationships, as the audience would be able to relate to the storyline and being influenced as a independent women.
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