Ignite Presentation

https://docs.google.com/file/d/0B9oDidptAfdHSEJwaGd4SjlMZTA/edit

WWW

-Representation of men - interesting topic (usually women in this genre).

- Lyrics analysis - very different, much more innocent, fits Timberlakes background (Disney etc.).

EBI

-Good choice of artists - two very different artists. Possibility to bring in post-colonial theory in terms of 50 Cent.

-Back to the question: Representation of men. Is Timberlake a new man, dancing and willing to laugh at himself (Lonely Island etc).

-Timberlake is a very different artist - opportunity to discuss representation of race/ethnicity. Does it reflect elements of prejudice in US/UK society?

-Negative representation and effect on audience. Could say more about the audiences: Who are they? Are younger audience more influenced than older?

- Can we take this beyond positive/negative to traditional/stereotypical etc.

My presentation focuses on two famous well known artists 50 Cent and Justin Timberlake, my critical investigation is about how male artists are represented through R&B music which I found interesting as there are many different male artists with different styles to music and therefore each portray themselves differently which could be a positive or negative influence to some audiences. I decided to pick dominant icons in the music industry especially in R&B today, I wanted to choose two artist, one who was portrayed in a positive way (Justin Timberlake) and one in a negative way (50 Cent). I analysed one of their music videos which was great examples of how these two artist were being established and how they were different and what kind of examples in the video could be positive or negative influences towards the audience. Furthermore I decided to analyse the lyrics of both music videos to show a clear understanding of what both artists want their audiences to see them as. I compared both music videos as both were strongly different and showed different meanings of the artists. I found looking at two artists was a better presentation as the music industry has many topics to choose from as well as genres therefore I thought choosing a genre and two artists would be a more narrow option for me to investigate. As I wanted to stick with music I have decided to keep this as my extended academic essay, by improving my knowledge on the question by adding how the representation effects society, reflects a young or older audience, stereotypes and more. I think mentioning more media knowledge into my critical investigation would help me improve my presentation and show a better clear understanding of how men are represented in R&B music? These two artists were easy to compare and have both different music styles however I enjoy their music which makes this topic more interesting for me as I find out more.

Critical Investigation Discussion

Have Hollywood attitudes towards content in 12A films become more liberal or have audiences’ film desires changed?

We came up with some 12A films such as 'Fast and furious 6','Skyfall', 'Twilight saga' and etc. These films contain less content to a 15 or 18 film however some of the films that are 12A nowadays have more content which would usually be in a 15 certificate film. We reckon the film industry do this to attract a wider audience which increases the films benefits. Over the 19 century films used to be classified appropriately as the older audience would find their children to watch an appropriate film suitable for the.
However as the modern 21st century the film industry has changed dramatically as their are now many violence, sexual scenes or horror shown in 12A films which is successful as a wider audience is attracted to this, although younger audiences watch these films unattended by an adult, the elder audience may find it offence for their child to watch the film which is negative as they would feel unreliable with the certificates of a film. We discussed ways of how this critical investigation could link to a production piece, we suggested by creating a short film which is classified 12A or a documentary about 12A films and the film industry talking about how it has changed throughout the years.
Furthermore in our latest group discussion we found out that, our prediction of 12A films has changed due to money was right, as we read an example of the critical investigation, telling us the cause of film industry to change is to attract an wide audience making them popular and beneficial to the company. There were few theories involved in the investigation which we did not come up with therefore this was something new we learnt and added to the group discussion.